About Us

Blake eLearning is an Australian-owned, global provider of quality educational products for children to use at school and at home.

For over 30 years, our mission has been to create better ways for children to learn.

Our broad range of literacy and numeracy books are successful in all major English-speaking markets and have been used by millions of children around the world. Our company is also a recognised leader in creating innovative and engaging online programs that children enjoy using, including our flagship product, ABC Reading Eggs.

ABC Reading Eggs—our online reading program for ages two to 13—was developed by our team of highly experienced educators, animators and web developers and launched in 2008. Today, the program has been used by over 20 million children in 169 countries.

In 2021, Blake eLearning merged with 3P Learning—the team behind the world’s most used educational website, Mathletics—to create a leading, global EdTech platform.

Our Award-Winning Learning Programs

A subscription to ABC Reading Eggs includes access to all our premium learning programs:

ABC Reading Eggs Junior (ages 2–4): Toddlers build pre-reading skills such as phonemic awareness and alphabet knowledge with fun activities, games, videos and read-aloud books.

ABC Reading Eggs (ages 3–7): Children take their first steps in learning to read, covering phonics, sight words, spelling, vocabulary and comprehension.

Fast Phonics (ages 5–10): A systematic, synthetic phonics program to help emergent and struggling readers build key phonics skills.

ABC Reading Eggspress (ages 7–13): Continues the learning journey by helping children learn to read for meaning and enjoyment.

ABC Mathseeds (ages 3–9): Develops essential early numeracy skills, covering numbers, measurement, shapes, patterns and more.